Beauty and Authenticity

The rise of social media and the proliferation of imagery more generally have highlighted a set of questions that lie at the intersection of beauty and authenticity. My research focuses on how marketing, social media, and consumer behavior play a role in shaping beauty standards and perceptions of beauty work. Below are links to recent work in this area:

Self-Expression and Beauty Work

Self-Expression and Beauty Work

The Effort Behind “Natural” Beauty

What is Authenticity?

I also focus on the general question of what authenticity is and how we assess it in relation to products and people. Examples of relevant work below:



Curse of the Original

Why is Self-Repetition seen as Inauthentic?