Publications
Ton, Lan Anh N.†, Rosanna K. Smith, and Julio Sevilla (2025), “Morality and Continuity Authenticity Tradeoffs in the Removal of Unethical Founders,” Journal of the Association of Consumer Research, 10(1) (in press).
Davis, Nicole†, Rosanna K. Smith, and Julio Sevilla (2024), “Mixed Couples vs. Mixed Attitudes: The Effects of Interracial Couples in Marketing,” Journal of Consumer Research, 1-23.
Best Paper in Track Award at the AMA Winter Conference, 2023
Best Paper in Track Award at SCP Conference, 2022
Ton, Lan Anh N., Rosanna K. Smith, and Julio Sevilla (2023), “Symbolically Simple: How Simple Packaging Design Influences Consumable Product Valuation and Choice,” Journal of Marketing, 88(2), 121-140.
William O. Bearden Doctoral Student Research Award, 2021
Harvard Business Review, “When Less is More”
Washington Post, “When Consumers Prefer Simple Packaging—and When They Don’t”
Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2022) “Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products,” Journal of Consumer Research
Wall Street Journal, “Why Iconic Brands Struggle with Innovation”
Yale Center for Consumer Insights, “Innovation vs. Heritage: Does a Brand’s Heritage Help or Hurt When Marketing New Innovations?”
Terry News, “How Heritage Brands Can Sidestep The ‘Curse of the Original’”
Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (2022), “The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use” Journal of the Academy of Marketing Science
Chicago Booth Review, “‘Natural Beauty’ Isn’t Effortless (or Free)”
Terry News, “#Nomakeup Trend Fails to Discourage Use of Cosmetics”
Smith, Rosanna K., Michelle R. vanDellen, and Lan Anh Ton (2021), “Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work,” Journal of Consumer Research, Vol 48 (1), 102–122
Terry News, “Makeup Who You Are’”
Chang, Edward, Erika Kirgios, and Rosanna K. Smith (2021), “Large-Scale Field Experiment Shows Null Effects of Team Diversity on Others’ Willingness to Support the Team,” Journal of Experimental Social Psychology, Vol 94, 104099
Gershon, Rachel and Rosanna K. Smith (2020), “Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity,” Journal of Personality and Social Psychology. 118(2), 307–324.
Wall Street Journal, “You’ve Told That Story 100 Times. Please Stop.”
The Atlantic, “Authenticity Just Means Faking It Well”
SPSP Character & Context Blog, “Repeating yourself is viewed as inauthentic”
UGAToday, “Repeated anecdotes can make speakers less authentic”
Reich, Taly, Daniella Kupor, and Rosanna K. Smith (2018), “Made by Mistake: When Mistakes Increase Product Preference,” Journal of Consumer Research, 44(5), 1085-1103.
Harvard Business Review, “Consumers Prefer Products Created by Mistake”
Oxford University Press, “The Value of Mistakes”
Newman, George E. and Rosanna K. Smith (2016), “The Need to Belong Motivates the Valuation of Authentic Objects,” Cognition, 156, 129-134.
Scientific American, “Why We Love Dad’s Old Sweater”
Smith, Rosanna K., George E. Newman, and Ravi Dhar (2016), (Lead Article) “Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers,” Journal of Consumer Research, 42(5), 653-668.
Yale Center for Consumer Insights, “What is in a number?”
BehavioralEconomics.com, “The Artist is Present”
Newman, George E. and Rosanna K. Smith (2016), “Kinds of Authenticity,” The Philosophy Compass, 11(10), 609-618.
Smith, Rosanna K. and George E. Newman (2014), “When Multiple Creators are Worse than One: Single Author Biases in the Evaluation of Art,” Psychology of Aesthetics, Creativity and the Arts, 8(3), 303-310.
Vox, “The more authors a piece has, the less people like it”
Pacific Standard, “Artists working solo create the finest work-or so we believe”
Hyperallergic, “Study finds we prefer art made by individuals over collectives”
Boston Globe, “The cult of the(solo) creator”
Newman, George E., Daniel M. Bartels, and Rosanna K. Smith (2014), “Are Artworks more like People than Artifacts? Psychological Connectedness and the Extended self,” Topics in Cognitive Science, 6(4), 647-662.
New York Times, “Giving Meaning to ‘Art’”
Chicago Booth Review, “Why we'll invest in a Banksy”
Hyperallergic, “Why Artworks are like People”
ScienceDaily, “We see art more as a person than an object: 'Magical contagion' spreads creator's essence to pieces”